Ernie Ball strings have been a top choice for players of all types since the early 1960s

when guitarists came into Ernie Ball s music store customizing their string gauges to make their axes easier to play.

After fruitless attempts to interest major guitar manufacturers in a lighter set of strings Ernie Ball decided to start making his own.

When you open a pack of his strings today you know you re getting a quality set of strings designed to give you great tone reliable performance and long life.

You can't go wrong when you string up with Ernie Ball strings!